Friday, September 3rd 2010

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How to Become a Ticket Tout / Broker


How do I make money selling tickets?

Anyone who has bought tickets on the secondary marketplace from a ticket broker knows that there is money to be made selling tickets. Most of the time ticket sellers (sometimes known as touts, brokers, or scalpers) make anywhere from 50% to 400% profit margin. These are just individual people who buy tickets from Ticketmaster ® or SeeTickets.com and resell them for a much higher price than they bought them for. This article is designed to help you learn how to become a ticket broker in the UK or Europe..


Why do tickets sell for more than their face value?

The primary market (ex. Ticketmaster ® or SeeTickets) sells tickets in batches based on the seating category you fit in. If you buy tickets in the floor section for a concert. It doesn't matter whether you buy front row floor seats or last row floor seats, they will almost always be the same price when you buy them from Ticketmaster ®. Obviously front row seats for a popular concert have a much higher market value than floor seats at the end of the stadium. A ticket broker buys the tickets that have a higher market value, and resell them on places like TicketNetwork (http://www.ticketnetwork.com) for what the market value is.

The other great thing about selling tickets (becoming a ticket broker) is that you do not need a huge amount of capital to start. Say, for example that you wanted to sell purses. First you need to find a supplier (not as easy as it sounds). If you find a supplier you will be buying from them wholesale, which means that you won't be buying 5 purses, but probably at least 500. You can imagine how much money (or maybe debt) you would need to start. In the case of ticket selling, Ticketmaster ® is your supplier and you only need enough money to buy a pair of tickets (anywhere from $25 to $400).

So you're wondering how to become a ticket broker but don't know what licensing you need?


Do I need a special license to become a ticket broker?

It really just depends on the state you live in. Most brokers just have a general business license, but certain states do require a special "ticket broker" license issued by country/state/province. Most location specific questions regarding how to become a ticket broker can be answered on our community forums available to you after you login to our website. How do Ticket Brokers buy their tickets?

This can be a tricky question because there are multiple ways that ticket brokers buy their tickets. Most people assume that ticket brokers buy tickets in bulk at wholesale prices. This is simply not true, most ticket brokers buy their tickets the same way that a normal consumer would, either through the primary market website or over the phone with a primary market agent. Knowing what tickets to buy is the key, and that's exactly where PresalePassword.co.uk comes in.


How do I know this is not some sort of scam designed to rip me off?

Selling tickets is definitely not a scam or scheme. Feel completely free to do a search for tickets on eBay or any brokerage website and look at the prices of the tickets. Many people sell tickets on the side to make some extra cash. However, there are many people who have made ticket brokering/selling/scalping their fulltime profession. It is not uncommon for an individual who knows what they're doing to make $70,000+ per year selling tickets.


I have seen ticket scalpers at the ballgames trying to unload their tickets, is that what I am going to be doing?

No, what we are talking about is almost purely internet based. There are many websites where you can sell tickets to potential buyers.


Where does PresalePassword.co.uk come in?

PresalePassword.co.uk is an information provider that will help you as a ticket seller know what is going on sale every day on the primary market. We aggregate public sale and presale information organized by sale date to help you organize your daily purchases.


Where is the best place to resell tickets?

We believe the best place to buy tickets is through a well established marketplace called TicketNetwork. You can visit their website here: http://www.ticketnetwork.com

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